Technology Strategy & Implementation
With a seasoned sales team, Verndale was looking to amplify its outreach to companies searching for CMS technology solutions. With a team busy working on deals, generating more lead flow was not a regimented focus.
Verndale was researching Intent sales, and Union was a timely fit. By outsourcing lead generation based on strong technology and research, Union was able to support Verndale’s inside sales team by providing strong SQLs.
This strong, longstanding relationship has proven to be beneficial. So far, KPIs have been exceeded with 32 leads and counting. Union proposed event-based outreach netted 7 net-new opportunities.
99.1% Delivery | 22.4% Open | 4.2% Click
“Union has been an instrumental partner to Verndale’s sales function. Their team spent time getting to know our offering and quickly put it into action. The leads provided have been of high quality and have exceeded our expectations.”
– Ryan Moltenbrey, Executive Vice President Sales, Verndale