Is it any wonder that B2B companies struggle with generating quality leads? After all, the buying process is more challenging than ever for marketers. To stand out from the crowd and get prospects to trust and engage with you, it's not enough to just offer a product...
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Reeling Them In: Best Practices for Working with HQLs 
At Union Resolute, we provide your sales team with HQLs—Highly Qualified Leads. It’s what we’re known for. It’s what we do. And we’re darn good at it. Heck, we even coined the term Highly Qualified Leads™ ourselves. What IS an HQL? It’s not just any lead, it’s one...
What Is Lead Generation Software or a Lead Generation Platform?
Lead generation software or lead generation platform (LGP) is a digital solution that helps businesses automate their lead generation process. It’s an online tool used to identify and qualify the target market for a business in order to sell them something. In the...
How to Get Over Your Fear of Cold-Calling: 4 Best Tips
Trust us, we get it—cold-calling can be nerve-wracking for anyone. And if you’re like most people, chances are that your biggest source of anxiety stems from the fear of rejection and not being able to sell yourself or your product as well as possible. A recent YouGov...
4 ways to drive higher quality sales leads
No matter what your business's size or industry is, sooner or later you will have to deal with the issue of generating sales. Although there are many tricks and tips for getting your company stocked with more potential customers, you will still need to put in some...
How To drive lead generation?
As digital marketers, we know that the landscape of marketing has changed drastically in the past few years. It’s no longer about simply advertising your brand or product to your target audience. Instead, it’s about providing them with valuable content that they can...
Outbound Lead Generation: What It Is and Why You Need It
What is outbound lead generation? In its simplest form, it is the process of finding and targeting potential customers outside of your current customer base. It involves a lot of hard work, but it can be incredibly lucrative for businesses that do it correctly. In...
How To drive lead generation?
As digital marketers, we know that the landscape of marketing has changed drastically in the past few years. It’s no longer about simply advertising your brand or product to your target audience. Instead, it’s about providing them with valuable content that they can...
Outbound Lead Generation: What It Is and Why You Need It
What is outbound lead generation? In its simplest form, it is the process of finding and targeting potential customers outside of your current customer base. It involves a lot of hard work, but it can be incredibly lucrative for businesses that do it correctly. In...
What is the role of lead generation?
Sales has changed dramatically in the last few years. Sales used to be about finding one or two prospects per sales call and closing those deals. It was a painstaking process that required a lot of work, planning, and focused follow-up action. Today’s sales...