by Chris Battis | Sep 7, 2022 | Blog, Lead Generation, Media
What is outbound lead generation? In its simplest form, it is the process of finding and targeting potential customers outside of your current customer base. It involves a lot of hard work, but it can be incredibly lucrative for businesses that do it correctly. In...
by Chris Battis | Sep 6, 2022 | Blog, Lead Generation, Media
Sales has changed dramatically in the last few years. Sales used to be about finding one or two prospects per sales call and closing those deals. It was a painstaking process that required a lot of work, planning, and focused follow-up action. Today’s sales...
by Chris Battis | Sep 2, 2022 | Blog, Lead Generation, Media
Are you looking for new ways to reach potential customers? It’s important to understand the difference between cold leads and warm leads and adapt your sales process accordingly. Cold leads are people who don’t know about your company, while warm leads are...
by Chris Battis | Aug 25, 2022 | Blog, Lead Generation, Media
What is B2B lead generation? In today’s digital world, businesses of all sizes have access to an unlimited amount of information. Given this abundance of data, you would expect the ease with which businesses can find relevant leads. But what is lead generation in...
