The digital marketplace has made it easier than ever for businesses to find new customers. In the past, businesses might have relied on in-house marketing departments to find potential new customers. The alternative is outsourcing lead generation, which means hiring...
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What’s Up with the negative stigma around b2b lead generation
When it comes to your business, you can’t just live on trust. You need a constant flow of new leads to keep your business thriving. But there’s a reason why B2B companies struggle with lead generation. Many businesses make the mistake of focusing on their niche market...
What is the role of lead generation?
Sales has changed dramatically in the last few years. Sales used to be about finding one or two prospects per sales call and closing those deals. It was a painstaking process that required a lot of work, planning, and focused follow-up action. Today’s sales...
Cold Leads vs. Warm Leads: Differences in B2B Outreach
Are you looking for new ways to reach potential customers? It's important to understand the difference between cold leads and warm leads and adapt your sales process accordingly. Cold leads are people who don't know about your company, while warm leads are people who...
What is B2B lead generation?
What is B2B lead generation? In today’s digital world, businesses of all sizes have access to an unlimited amount of information. Given this abundance of data, you would expect the ease with which businesses can find relevant leads. But what is lead generation in...
Union Resolute Adds Powerful New Features to LeadResolution™ Platform
Market-leading sales enablement platform allows sales teams to efficiently zero in on most engaged prospects New York, June 16, 2022 — Union Resolute, the leader in sales empowerment tools that pioneered the highly-qualified lead (HQL™) as the most efficient way of...
The Buyer’s Journey Has EVOLVED, SO MUST YOUR STRATEGY
The prospect journey has changed, and salespeople aren’t playing the same roles they have in the past. It’s no surprise; new work patterns and habits, like more people working from home, cafes, or just remote in general—combined with the advent of inbound...
Cold Leads vs. Warm Leads: Differences in B2B Outreach
Are you looking for new ways to reach potential customers? It's important to understand the difference between cold leads and warm leads and adapt your sales process accordingly. Cold leads are people who don't know about your company, while warm leads are people who...
What is B2B lead generation?
What is B2B lead generation? In today’s digital world, businesses of all sizes have access to an unlimited amount of information. Given this abundance of data, you would expect the ease with which businesses can find relevant leads. But what is lead generation in...
Union Resolute Adds Powerful New Features to LeadResolution™ Platform
Market-leading sales enablement platform allows sales teams to efficiently zero in on most engaged prospects New York, June 16, 2022 — Union Resolute, the leader in sales empowerment tools that pioneered the highly-qualified lead (HQL™) as the most efficient way of...